(Kia North Bay | Volkswagen North Bay | North Bay Cycle & Sports | Northern Ford)

Location: North By, Ontario, Canada

Position: Marketing Manager

Employment: Full time

• Spearheads marketing strategies across four brands: Kia North Bay, Volkswagen North Bay, North Bay Cycle & Sports, and Northern Ford, enhancing brand visibility, lead generation, and customer engagement.

• Conducts market research to identify target audiences, trends, and consumer preferences, optimizing campaigns across digital, print, radio, social media, and email marketing channels.

• Develops and manages multi-channel campaigns that align with brand objectives, ensuring consistency across Kia, Volkswagen, and other partner guidelines.

• Collaborates with sales teams to synchronize promotions, driving traffic and conversions across all dealerships.

• Manages online presence, including website content, SEO, PPC, and social media strategies, improving engagement and visibility.

• Creates and oversees production of marketing materials, ensuring alignment with Kia, Volkswagen, and other key brand guidelines.

• Analyzes KPIs and reports findings to senior management, adjusting strategies for optimized performance and ROI.

• Coordinates with external vendors like Autoverify, Kijiji, PureCars, D2CMedia, and VistaRadio to enhance sales and advertising efforts.

• Oversees budget allocation across all brands, maximizing ROI for marketing initiatives.

• Produces digital content, including photography and videography, adhering to brand standards.

• Organizes and manages community events such as Pumpkin Carving Charity Events, Easter Egg Hunts, and food/toy drives, partnering with local non-profits like Near North Palliative Care Network and L.I.P.I.

• Leads monthly marketing campaigns, ensuring consistent messaging and alignment with dealership goals across all channels.

Location: North By, Ontario, Canada

Position: Digital Marketing Producer

Employment: Full time

• Produced & designed digital content in line with Subaru’s branding and aesthetic.

• Curated and managed Subaru of North Bay’s social media accounts & website.

• Digitized the dealership’s preowned line of vehicles and post-processed the images for upload to Subaru of North Bay’s website.

• Shot and edited special short and long form videos to help promote the dealership. (e.g. vehicle walkthroughs and customer interviews.

• Designed, printed and installed dealership marketing materials. (e.g. posters, billboards, signages)

• Managed & curated content and advertisements that play in the dealership monitor displays.

• Brainstormed with Marketing officer & managers to produce fresh monthly campaigns for each department

Location: Silang, Cavite, Philippines

Position: Digital Content Producer

Employment: Freelance

Roles & Responsibilities:

• Shot photos and videos for AF Westborough.

• Created motion graphics and edits videos for AF Westborough's social media accounts.

• Created a wide array of digital content in respect to the Anytime Fitness branding.

• Conceptualized digital promos alongside club manager, club owners, brand ambassador, and area manager.

Location: Alabang, Muntinupa city, Philippines

Position: Digital Content Producer

Employment: Freelance

Roles & Responsibilities:

• Created a wide array of digital content such as graphics, photos, videos & motion graphics in line with the branding of my clients, which increased social media engagement, incremental sales and foot traffic.

• Managed collaborations with other brands/companies. (e.g. Altacienda Spa x Uniqlo Philippines)

-Created digital content for Altacienda Native Wellness Spa's social media accounts & website

-Curated Altacienda Native Wellness Spa's social media accounts

-Wrote copy for Altacienda's digital posts

-Conceptualized digital promos alongside the spa manager and company owners

Location: Antipolo city, Philippines

Position: Senior Channel Producer

Employment: Full time

Roles & Responsibilities:

• Produced offline, on-air and online content such as digital shows, promotional plugs, episodic plugs, omni bus plugs, etc. in respect with the identities of the network's channels

• Supervised Junior Producers in producing offline and/or on-air promotional plugs in-line with the channels' identities.

• Collaborated & brainstormed with the production team to produce fresh ideas for premiums to support channel marketing & sales

• Handled Miss Universe 2016 interviews, event coverage and promotions across Solar Entertainment Corp's channels.

• Produced a B-roll footage for the Miss Universe Organization and an on-air post-pageant show during the Miss Universe 2016 competition.

Location: Pasay city, Philippines

Position: Multimedia Artist

Employment: Full time

Roles & Responsibilities:

• Executed layouts and edits photos of a variety of retail products (fashion and non-fashion) offered by the company’s online store to visually engage and entice the web-enabled market

• Conducted product shoots and provides assistance during photoshoots and set-ups

• Created multimedia content such as banners, videos, web animation and web designs

• Contributed the overall graphics for the online store

• Researched online trends and marketing practices

• Participated in brainstorming and design meetings for the online store’s continual growth and updating

• Performed other tasks to improve overall performance of the online store

• Executed lifestyle, fashion, and product shots for SM Advantage Card's deal site, SMAC deals.

• Experienced with e-Commerce process from coordination with SM Retail, photoshoots, post-processing, uploading, to quality control.